Heritage Bank Headlines Sponsorship of 4th Entrepreneur TV Show ‘The Next Titans’
In
a bid to continue boosting entrepreneurship development in order to
curb the high level of unemployment in the country, Heritage Bank Plc
will once again be the headline sponsor for the fourth season of “The
Next Titans,” a Nigerian entrepreneurial Reality
TV Show.
The move by the bank is a consistent commitment to build the next generation of sustainable Nigerian businesses;
young and budding entrepreneurs who will end up becoming ‘titans’ in
their own disciplines whether in Technology, Inventions, Media, Real
Estate, Fashion, Agriculture, or Productions, and so on.
Speaking
at a press conference to flag off the season 4 of the project in Lagos yesterday, the Group Head of Corporate Communication
of the Bank, Mr. Fela Ibidapo explained the reasons for the continued support of
The Next Titan project, stating that because it is associated
with the development of young people through small and medium scale
enterprises (SMEs).
“We
decided to support The Next Titan project, because its scope resonate
with what our brand stand for which
is the business of raising young people through SMEs either through the
Youth Innovative Entrepreneurship Programme (YIEDP), an initiative of
the Central Bank of Nigeria (CBN) in conjunction with the Nigeria Youth
Service Corp (NYSC), in partnership with the
Nigerian Youth Professional Forum (NYPF) to support entrepreneurship
and education in the country with N500 million Young Entrepreneurs and
Students (YES) grant and the bank is also in partnership with Centre for
Values in Leadership (CVL) empowered 100 aspiring
start-up entrepreneurs under the Young Entrepreneurship Business
Training Programme (YEBTP), among others,” he stated.
He said the Bank has always being supporting SMES from the creative industry to the agricultural sector of the
economy among others.
He
said at the heart of management of the Bank is that one day ,“We would
be able to put people in front of the
press to say that indeed this people came to us about two, three years
ago and now we are taking their companies to the stock exchange for
listing.”
The show will also bring the reality of pains and gains of entrepreneurial journey into the living rooms of millions of Nigerians, and viewers will be given opportunity to vote for whom they believe has the composite of a successful entrepreneur.
At
the audition holding in Abuja, Port Harcourt and Lagos from next week,
50 best applicants would be chosen
from thousands of young and ambitious entrepreneurs that are willing to
demonstrate their commercial insight, entrepreneurial acumen, and
street-smartness, pitch their business ideas, before selection of the
final 16 contestants who will tough it out over
10 weeks to see the crowned Next Titan carting away the ultimate prize
of N5million and a brand new car.
The
Executive Producer of the Next Titan, Mr. Mide Kunle-Akinlaja said the
importance of the Next Titan lied
in igniting entrepreneurial spirit and showcasing the possibility of
entrepreneurship in transforming lives with just an idea that could be
scaled to greatness with a market and with Nigeria’s population.
He
said the show, by scouting for young talented people who have
entrepreneurial acumen, grooming them through
a rigorous task and boardroom process and eventually funding a winner’s
idea, leading to an opportunity to create jobs for themselves and
others is indeed a big contributor to the socio-economic development of
Nigeria.
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